Brand Persona & User Story

Name: Nick

Age: 24

Income, spending habits: 6,000/ 2 0r 3 times a week.2

Nick is more like an Instagram person; he likes shopping, fashion, cool stuffs and movies. He works hard and plays hard, and he is kind of lazy sometime so he got more time spending on his phone or computer.

Nick’s favorite movie is pitch perfect, favorite book is about a boy; he loves all kinds of food but really into spicy food. He likes wearing t-shirt and goes to gym a lot. Nick likes to drink too, when he has sometime, he likes to hang out with friends at some bars. He spends most of his money on food, drinks and clothing. His media consumption habits are Instagram and Facebook, he open them some many times a day.


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